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As a Digital Architect at Hard Rock Stadium, I support our Marketing, Digital, and IT teams at the operational level, in addition to acting as a subject matter expert around mobile apps, websites (primarily front-end), email, digital legal compliance, and digital tools for the broader organization. This role includes a wide range of responsibilities, but is best summarized as follows:

Business Processes

Technology empowers business leaders to execute on their visions. Supporting this journey through education and guidance of technical capabilities has a wide-reaching impact when successful: more reliable software architectures, greater alignment across teams, efficient automation, as well as better customer, client, and employee experiences.

Technical Capabilities

Digital leaders must continually forge paths forward across varied environments, supporting cross-functional concerns to improve, replace, and create the different technologies that underpin modern business. The lines blur between Marketing and IT when it comes to operation and maintenance of new tech, but this unique position allows for defining business pain points to articulate use cases and justify funding necessary to upgrade the technical environment.

Culture Shifts

Executive leadership sets out to establish a positive and engaging culture. Creating an environment for new technology means continually trying new ideas, new platforms, and facing the fear of potential failures, misses, and the unknown. Supporting an innovative culture for new technologies requires a collaborative workplace and the drive towards continuous upskilling or education. New technology is not just about the tech – people matter.

As a Web Development Manager in the Digital Marketing department of AmericasMart, I built on many of the elements present in my prior role as a Web Specialist. In addition to those functions, I also expanded with the following:

Websites

• Managed new development and ongoing maintenance for 3 primary domains, which generated the following between them, over the course of one year (2018):
  • 17.4 million combined views
  • 9.7 million combined unique views
  • 386,000 goal funnel completions, with 121,000 primary goal completions
• Multiple digital properties were migrated to consolidate tools, platforms, and specs required across projects. A WordPress.org website, a WordPress.com blog, and 2 custom-built websites were migrated to HubSpot.
• Supported an additional 5 websites and 1 app in an advisory role.
• Added new functionality via custom themes, widgets, and data automation for more customizable page templates.

Apps

• Managed app development for 2 web apps, and coordinated changes between Technology and Marketing teams. Personally worked on UAT, UX/UI design, sending push notifications, in-app advertising, and launch landing pages. (AMC - 41k total, 17.2k subscribed, 11.3k active monthly | Apparel - 2.4k total, 1.3k subscribed, 616 active monthly) ~43,400 total, 18,500 subscribed, 11,900 active monthly

Advertising

• Implemented over 45 advertising campaigns on websites and apps, generating over $60,000 per year in sales.
• Designed and developed new online advertising opportunities for the exhibitor sales team (from mockup through implementation) and supported the email team for email advertisements where needed with custom HTML email updates to support exhibitor template stability.
• Google Ads
• Oversaw the company Google Ads budget, a roughly $85,000 per year spend for 2 company's with 3 distinct brands, and worked with my direct report (Data Specialist) on implementation.
• Coordinated with our Brand, Copywriting, and Creative teams for marketing strategy, grammatical syntax generation, and image/video assets.
• Total impact from the 2017 - 2018 market cycle resulted in over:
• 29.5 million impressions
• 324,000 clicks
• A CPC rate of $1.88

Management

• I oversaw 2 positions, a Data Specialist and a Web Coordinator, during my time as a Web Development Manager. SEM, SEO, data pulls, advertising, and website updates were the primary responsibilities for these positions.
• As a snapshot, over 350 project tickets were closed in a 1-year period year between these 2 positions .
• In addition to assisting them with their main duties, I also provided regular feedback, guided them on goal-setting and long-term planning, and created opportunities for them to practice presentations as well as other soft skills.

Achievements & Highlights:

On the Spot Award - 2018

Internal Promotion - 2017

As a Web Specialist in the Digital Marketing department of AmericasMart, making website updates and maintaining our digital ecosystem were my primary purview. My duties and responsibilities often included:

• Collaborated with the other marketing teams to develop and implement website improvements and updates.
• Created and oversaw SEM campaigns.
• Manage app push notifications, market pages, and API driven content for markets, exhibitors, and events for 16+ markets per year.
• Identified and implemented short, medium, and long-term strategies for SEO in conjunction with my team and other departments for multiple digital properties.
• Managed and worked directly with vendor and contractor partners, managed timelines and expectations, and set project guidelines.
• Devised and implemented digital marketing strategies that increased exhibitor and buyer engagement, usage of platforms and tools, and subsequent participation in our markets.
• Developed compelling, interactive, and engaging content for the AmericasMart digital platforms with content and creative departments.
• Create actionable analytics and insight reports post market’s, and use this information to shape future marketing efforts.

Marketing:

• Utilize the Adobe suite of programs to develop flyers, brochures, interactive presentations, training, advertisements, and other marketing materials.
• Drive alignment between the marketing department and our manufacturer partners, to create campaigns and maintain an editorial calendar.
• Research, learn, and implement tools for a wide variety of large scale projects, including PHP, Javascript, SQL, and Python.

Website & eCommerce

• Develop and update online tools, resources, and page content for our sales teams, customers, and manufacturer partners.
• Maintain and launch new initiatives for our ecommerce platform, to drive increased page views, sales, part number counts, and an overall great online shopping experience.
• Coordinate with vendors to create or produce big data solutions for part loaders, reports, and general information requests.
• Redesigned and implemented site-wide updates, themes, layouts, and structures for www.accu-tech.com and www.eaccu-tech.com

Training

• Develop, design, and implement national pre-sales and sales training classes.
• Coordinate and create digital collateral for training events.
• Organize logistics and supporting software for training and events.

Achievements & Highlights:

Accu-Tech President's Circle of Excellence - 2014

Internal Promotion - 2013

As a Will-Call Agent at Accu-Tech's Baltimore Branch, my responsibilities revolved around warehouse operations, managing inventory, and supporting the sales team. Some of these activities included:

• Processing orders or inventory across shipping, receiving, stocking, and will call areas.
• Utilizing both reach-fork and order-picker style forklifts to assemble, package, label, load, and unload orders.
• Cross-trained to perform other roles within the warehouse, including auditing, LTL shipping/receiving, and cutting wire & cable.
• Directed calls, information, and personnel to assist customers with technical specifications and coordinate large scale inventory transfers.
• Providing feedback to the Facility Manager for insights on safety and efficiency improvements.

Achievements:

Accu-Tech Employee of the Month - June 2014

Accu-Tech Employee of the Month - February 2014